Emud is
short for Ernst Mästling Ulm/Donau. The firm was
founded in 1911 by Ernst Mästling as
"Mech. Werkstätte Ernst
Mästling"(later Ernst Mästling,
Radio-Apparatebau)
and started producing radios in 1923. The
company is one of the three oldest radio makers
in Germany. Emud specialised in cheap radios.
Already in 1931 Mästling made a radio with the name "Volksempfänger". After
Hitler's takeover in 1933 more then 15,000 Emud Volksempfängers were made.
After the
Second World War the factory was in ruins, but
shortly afterwards Emud started contracting new
workers, and production started anew. When the
firm celebrated their 40th anniversary in 1951,
the slogan was "König der
Einkreiser - Meister der Super, 1911-1951"
(King of TRF - Master of the Supers). In 1954
new production facilities were build. Emud made
almost everything in their own factories:
loudspeakers, and cabinets for radios,
television sets and gramophone players. In 1956
the factory made its one millionth product.
Ernst Mästling is then 80
years old; the firm employs 600 workers and export
to 35 countries reaches 25% of total sales.
Unfortunately in later years too much emphasis is put on export
to the USA. This fact, and unwillingness to
cooperate with other producers leads to a
closure in 1972.
